从一瓶酒到一座城：东方创业解码“溢出效应”

Core Viewpoint - The article highlights the successful participation of Dongfang Chuangye Co., Ltd. at the China International Import Expo, showcasing a diverse range of global gourmet products and emphasizing the concept of "premiere economy" [1][3]. Group 1: Company Strategy - Dongfang Chuangye has consistently participated in the Import Expo, introducing new brands each year, demonstrating a commitment to quality and market understanding [2][3]. - The company focuses on "premiere economy," offering unique products that are exclusive to the Chinese market, such as Scottish whisky and gin, which are not available elsewhere [3][4]. - The company has shifted from being a simple trader to a high-quality lifestyle facilitator, integrating cultural narratives with the products it brings to China [3][4]. Group 2: Market Approach - Dongfang Chuangye employs a unique sales strategy by avoiding traditional retail channels and focusing on private domain marketing, allowing for more targeted outreach to quality-conscious consumers [3][4]. - The collaboration with the Glasgow Chamber of Commerce has evolved from a simple trade relationship to a broader partnership that includes cultural exchanges and other industries, enhancing the impact of the Import Expo [4][5]. Group 3: Future Outlook - The company is already preparing for the next Import Expo, indicating a proactive approach to brand selection and market engagement, aiming to improve year after year [7].