L'Oreal(US:LRLCY) Guo Ji Jin Rong Bao·2025-11-09 13:23Core Insights - The eighth China International Import Expo (CIIE) was held from November 5 to 10, showcasing L'Oréal's commitment to the Chinese market and its innovative products [1][2] - L'Oréal participated with 25 brands, marking its strongest debut lineup at the expo, emphasizing the company's leadership in the beauty industry [2][4] - L'Oréal's CEO highlighted the significance of the number "8" in Chinese culture, symbolizing luck and infinity, reflecting the company's long-term commitment to innovation in China [3] Company Strategy - L'Oréal has launched over 10 new brands and hundreds of new products in the past seven years at the CIIE, leveraging the event's spillover effects to transform exhibits into successful products [3] - The company has established laboratories and studios in China, collaborating with local biotech partners to develop products with global potential [3][6] - L'Oréal's recent strategic alliance with Kering Group in the beauty and health sectors is seen as a valuable opportunity, enhancing its position as a leading global beauty group [6] Market Performance - The Chinese market is recovering, with L'Oréal reporting positive growth in the third quarter, particularly in the high-end segment [5] - L'Oréal holds a 30% market share in the global high-end beauty market and is optimistic about its performance by the end of the year, with plans already in place for 2026 [6]