聚焦进博｜从一瓶酒到一座城：东方创业解码“溢出效应”

Core Insights - The article highlights the participation of Dongfang Chuangye Co., Ltd. at the 8th China International Import Expo (CIIE), showcasing a diverse range of global gourmet products, emphasizing the company's commitment to the "premiere economy" and the "spillover effect" of the expo [1][2]. Group 1: Company Strategy - Dongfang Chuangye has consistently attended the CIIE, introducing new brands each year, demonstrating a meticulous selection process that reflects a deep understanding of market trends and consumer preferences [2][3]. - The company focuses on "premiere economy" by introducing unique products that are exclusive to the Chinese market, such as Scottish whisky and gin, which are not available elsewhere [3][4]. Group 2: Market Approach - The company adopts a unique sales strategy by avoiding traditional retail channels and instead promoting products through private channels, allowing for more targeted marketing to quality-seeking consumers [3][4]. - Dongfang Chuangye has evolved from a simple trading company to a high-quality lifestyle facilitator, bringing not only products but also the associated culture and stories to Chinese consumers [3][4]. Group 3: Collaborative Efforts - A notable collaboration with the Glasgow Chamber of Commerce has expanded from a single whisky supplier to multiple suppliers, significantly increasing the number of SKUs from 5 to over 50 within a few years [4][5]. - The partnership has transcended mere trade, fostering cooperation in other areas such as football training and cultural exchanges, thereby enhancing the relationship between Shanghai and Glasgow [4][5][6]. Group 4: Future Outlook - The company is already preparing for the next CIIE, indicating a commitment to continuous improvement and the introduction of new brands, which requires extensive time for selection and integration [7].