价格公布：4.99万！京东“国民好车”入场

Core Insights - JD.com, GAC Group, and CATL launched the "National Good Car" Aion UT super, with a battery rental price of 49,900 yuan and a full vehicle price of 89,900 yuan, significantly lower than market predictions [1][2] - The collaboration offers various subsidies and cashback incentives for early adopters, including government and brand-specific subsidies, reducing the effective price for battery rental to as low as 45,400 yuan and for full vehicle purchase to approximately 85,900 yuan [1][2] - The Aion UT super features a battery rental model, allowing consumers to own high-quality CATL batteries easily, with a focus on user-friendly experiences such as 99-second battery swaps and a range of 500 kilometers [2][12] Sales and Marketing Strategy - The partnership includes a "180-day price guarantee," ensuring that customers can receive tenfold compensation if prices drop within 180 days of purchase [2] - JD.com leverages its supply chain advantages to simplify the car buying process, making it as easy as purchasing electronics, addressing consumer pain points like high prices and service gaps [4] - The vehicle is available for online booking and includes various value-added services, enhancing the overall customer experience [7] Product Features - The Aion UT super is designed with a focus on user needs, featuring a spacious interior, advanced safety measures, and smart technology powered by Huawei [5][8] - The vehicle is manufactured using advanced techniques, including AI machine vision and high-strength materials, ensuring durability and safety [8][10] - It supports both battery swapping and traditional charging methods, providing flexibility for users [13] After-Sales Service - After-sales support is a collaborative effort among the three companies, with GAC responsible for vehicle warranty and CATL handling battery-related services [11] - The vehicle's battery health is monitored through a comprehensive cloud-based system, ensuring long-term maintenance and support for users [13] Future Developments - The companies plan to introduce more models featuring the battery rental system, enhancing the convenience and accessibility of electric vehicles [12] - CATL aims to expand its battery swapping network significantly, with plans to establish over 2,500 swapping stations by 2026 [13]