Meta Platforms(US:META) Benzingaยท2025-11-09 14:16Core Insights - Meta Platforms Inc. projected a revenue of approximately $16 billion from scam advertisements and banned goods in 2024, accounting for nearly 10% of its total revenue [1] - The company displayed an estimated 15 billion "higher risk" scam ads daily, contributing about $7 billion to its annual revenue [2] - Meta's ad-personalization system led to users who clicked on scam ads seeing more of them, raising concerns about user safety and the company's commitment to combating fraud [3][4] Revenue Impact - The projected $16 billion from scam ads represents a significant portion of Meta's total revenue, indicating a reliance on these ads for financial performance [1] - The $7 billion generated from scam ads annually highlights the scale of the issue and its impact on overall revenue [2] User Trust and Reputation - The inability to effectively control scam advertisements could harm Meta's reputation and user trust, as it raises questions about the company's commitment to user safety [4] - The slow response to "High Value Accounts" that accumulated over 500 strikes without being shut down may be perceived as tacit endorsement of fraudulent activities [4] Company Response - A spokesperson from Meta described the 10% revenue projection as "rough and overly-inclusive," suggesting that it is not a definitive figure [3] - Despite claims of a decrease in user reports about scam ads by more than 50% over the last 15 months, leaked documents indicate a different reality [3][5]