McDonald's quietly makes major pricing change, adds value meals

Core Insights - McDonald's has refocused on its value proposition, acknowledging a previous loss of focus as a value leader and implementing strategies to address this issue [1][3] Sales Performance - In Q2, McDonald's achieved over 6% global system-wide sales growth in constant currency and nearly 4% growth in global comparable sales, driven by effective pricing strategies [2] - The chain reported positive comparable guest counts globally, despite a challenging industry backdrop [2] Value Strategy - McDonald's is enhancing its value offerings by introducing new Value Meals and reintroducing the Snack Wrap at a price point of $2.99, which is considered a key value price [5][6] - The company is focusing on value not only in the U.S. but also globally, responding to customer demand for affordability [5][6] Pricing Policy - A new rounding policy for cash payments has been implemented at some locations due to a shortage of pennies, where totals may be rounded to the nearest 5 cents [4][7] - This policy is part of a broader trend affecting many retailers, and McDonald's is working on long-term solutions with the federal government [7] Consumer Trends - A recent survey indicated that nearly 80% of Americans feel fast food has become a luxury, leading to reduced dining out frequency [8]