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购物季刚收官 跨年季已接棒 超500场次促消费活动将贯穿今年11月至明年2月
Sou Hu Cai Jing·2025-11-09 17:53

Core Insights - The "Shopping Season in China 2025" in Shenzhen concluded with over 670 events, followed by the "New Year Consumption Season" featuring more than 500 promotional activities from November to February [1][3] Group 1: Economic Impact - Shenzhen's total retail sales of consumer goods reached 756.08 billion yuan, with a year-on-year growth of 3.6% from January to September [1] - During the shopping season, key commercial districts saw a significant increase in foot traffic and sales, with 26 monitored districts recording 19.49 billion yuan in sales and 19.975 million visitors from October 1 to 8, marking a growth of approximately 20% [3] Group 2: Event Highlights - The shopping season focused on 15 major consumption hotspots, including summer consumption, AI consumption, and duty-free shopping, with monthly themes of "Joyful Shopping in August," "Fashionable Shopping in September," and "Brand Shopping in October" [3] - The opening of Shenzhen's first city duty-free store during the shopping season aimed to attract outbound travelers and promote domestic consumption [3] Group 3: Future Initiatives - The upcoming "Enjoy Winter, Shop Shenzhen" New Year Consumption Season will include four monthly themes, seven new consumer experiences, and over 500 promotional activities [4] - Shenzhen plans to release a "Consumption Map" and "Must-Buy List" to enhance shopping convenience and promote local brands [5] - The city aims to attract 1,200 new flagship stores and concept stores by the end of the year, while also fostering new business models like "AI + Consumption" and digital tourism [5]