BABA(US:BABA) Xin Lang Cai Jing·2025-11-09 18:14Core Viewpoint - The issue of "forced redirection" to the Taobao app has sparked significant public concern and led to an investigation by local authorities [1][4][5] Group 1: Incident Overview - Users have reported that various mobile apps, including Baidu and Xianyu, exhibit a problem where slight movements or accidental touches on the screen cause an immediate redirect to the Taobao app [3] - The problem is exacerbated by the difficulty in closing the redirect, as the buttons are either too fast to access or poorly positioned [3] Group 2: Official Response - The customer service of Taobao suggested that users could disable all message notifications within the app to resolve the issue, but this solution was ineffective [4] - The Zhejiang Provincial Market Supervision Administration has confirmed that they are investigating the complaints regarding the "forced redirection" to the Taobao app [4][5] Group 3: Legal and Regulatory Context - Legal experts have pointed out that such "forced redirection" practices may violate user privacy rights by using covert methods to access and analyze sensitive personal information [7] - The Ministry of Industry and Information Technology has previously issued guidelines requiring clear and accessible close buttons for pop-up ads and prohibiting frequent interruptions to user experience [7]