2025中国速冻食品行业现状与发展趋势报告

Core Insights - The Chinese quick-frozen food industry is undergoing a structural transformation and sustained growth, driven by the "lazy economy," smaller family structures, the rise of restaurant chains, and the trend of prepared dishes. The market size is expected to approach 600 billion yuan in 2024, with a projected compound annual growth rate (CAGR) of 8%-10% over the next five years [11][12][13]. Industry Overview - The industry is characterized by significant differentiation, with traditional quick-frozen rice and noodle products stabilizing in growth, while quick-frozen hot pot ingredients and dishes (core forms of prepared dishes) are emerging as dual engines of growth. Quick-frozen dishes are experiencing explosive growth driven by cost reduction and efficiency demands in the B-end and convenience needs in the C-end [11][12][13]. Market Structure and Competition - The market competition exhibits a dual structure of "one strong player and many strong competitors" alongside a highly fragmented landscape. Anjuke Foods has become the industry leader due to its deep B-end layout and supply chain advantages, while Sanquan and Si Nian dominate the C-end rice and noodle market. Qianwei Central Kitchen focuses on serving large B-end clients, and the quick-frozen dishes sector remains primarily composed of regional small and medium enterprises, indicating significant consolidation potential [11][12][13]. Consumer Behavior Insights - The main consumer groups are Generation Z and emerging white-collar workers, with a focus on safety, taste, and health. Purchasing channels are shifting towards O2O instant retail, and social media has a significant influence on consumer choices [11][12][13]. Industry Challenges and Opportunities - The industry faces challenges such as high cold chain logistics costs, uneven development, food safety risks, product homogenization, and consumer stereotypes. However, the explosion of prepared dishes, the upgrade of restaurant chains, health-conscious consumption, and channel penetration present substantial opportunities [11][12][13]. Future Development Trends - The industry is expected to exhibit four major trends: product premiumization and health orientation, deep integration of prepared dishes, B/C channel collaboration and differentiation, and intelligent supply chain upgrades. Companies that can enhance supply chain efficiency, gain insights into C-end consumers, and balance B/C transformations will lead industry development [11][12][13].