“中国旅游业展现蓬勃活力与创新实践”（国际视点）

Core Insights - The 2025 London World Travel Market concluded with record attendance and participation, showcasing the strong recovery and collective exploration of the global tourism industry [1] Group 1: Event Highlights - The exhibition area expanded to 25,000 square meters, a 25% increase from the previous year, attracting nearly 5,000 exhibitors from over 180 countries and regions, along with more than 46,000 professional visitors [1] - The Chinese exhibition area, covering 402 square meters, featured 56 tourism enterprises from 13 provinces, highlighting the unique charm and development potential of "Chinese tourism" [2] Group 2: Awards and Recognition - The Chinese exhibition area won the "Best Exhibition Design Award," becoming the only national exhibition in Asia to receive this honor, showcasing a design that integrates cultural heritage and sustainable development [2] Group 3: Tourism Cooperation and Growth - China's visa-free policies and other facilitative measures have deepened international cultural and tourism cooperation, with over 7 million foreign tourists entering China in the third quarter, a 48.3% year-on-year increase [4] - The total number of passengers on China-UK routes increased by approximately 8% in the first half of 2025, with direct flight capacity recovering to 80% of 2019 levels [5] Group 4: Future Projections - The "2025 Global Tourism Report" predicts that international tourist arrivals will exceed 1.5 billion by 2025, surpassing pre-pandemic levels, with an average annual growth rate of 3.5% over the next decade [6] - The report highlights that sustainable tourism will become a key industry standard, with 77% of travelers willing to pay about 15% more for low-carbon travel options [6] Group 5: Global Tourism Trends - Emerging market middle classes are expected to create a significant travel consumer base, with 1.5 million new families with stable travel spending power anticipated globally in the next five years, 40% of which will come from China [6] - The tourism industry is expected to see trends such as personalized services driven by artificial intelligence and a shift in consumer preferences from frequent short trips to immersive long journeys [6]