中国旅游企业和机构参展2025年伦敦世界旅游交易会—— “中国旅游业展现蓬勃活力与创新实践”（国际视点）

Core Insights - The 2025 London World Travel Market showcased the strong recovery and growth of the global tourism industry, with record participation and exhibition space [1][7] - The Chinese exhibition area won the "Best Stand Design Award," highlighting China's cultural richness and commitment to sustainable development [2][3] Group 1: Event Highlights - The exhibition area expanded to 25,000 square meters, a 25% increase from the previous year, attracting nearly 5,000 exhibitors and over 46,000 professional visitors from more than 180 countries [1] - The Chinese exhibition area covered 402 square meters, featuring 56 tourism enterprises from 13 provinces, and included major airlines promoting a "cultural tourism + aviation" collaboration [2] Group 2: Tourism Trends and Data - China has become the world's largest source of tourists and a major travel destination, with over 7 million foreign tourists entering China under visa-free policies in Q3, a 48.3% year-on-year increase [4] - The report predicts that international tourist arrivals will exceed 1.5 billion by 2025, surpassing pre-pandemic levels, with an average annual growth rate of 3.5% for the global tourism industry over the next decade [7][6] Group 3: Future Outlook - The global tourism industry is expected to generate over $16 trillion by 2035, accounting for nearly 12% of the global economy, with the Asia-Pacific region being a key growth driver [7] - Trends indicate a shift towards sustainable tourism, with 77% of travelers willing to pay approximately 15% more for low-carbon travel options, and the integration of generative AI in personalized services [7][8]