Core Insights - From January 1, 2024, China's new energy vehicle (NEV) purchase tax will shift from full exemption to a 50% reduction, leading to a new consumption peak in the NEV market due to the combination of policy changes and the traditional year-end sales season [1][5] - Dealerships are experiencing significant increases in customer traffic and order volumes, with reports indicating a nearly 60% rise in some locations [3][5] - The policy adjustment is seen as a pivotal step in transitioning the NEV industry from a "price war" to a "value war," encouraging higher quality and technological advancements in vehicle production [6][8] Industry Response - Dealerships are enhancing service offerings, including better resource availability and clear communication of policy details to help consumers make informed purchasing decisions [5] - The China Automobile Dealers Association emphasizes that the new tax policy will drive automakers to invest more in core technology development, focusing on product quality and efficiency rather than competing solely on price [6][8] - The introduction of stricter technical standards is expected to foster innovation and help the NEV sector move towards sustainable and healthy development [8]
明年起,新能源车购置税将从全免调为减半