黄金税新政下购金成本激增，商家以“现金免税”揽客，消费者买金条打金饰｜封面深镜

Core Insights - The implementation of the gold tax has led to significant adjustments in the domestic gold market, particularly affecting businesses in Shenzhen's Shui Bei market, which is a key hub for gold distribution in China [1][4][6] - Many merchants are experiencing a sharp decline in business, with some planning to sell off existing inventory and return home early due to the increased costs and supply chain disruptions [1][10] - Consumers are adapting by purchasing tax-free gold bars from banks and having them crafted into jewelry, which has become a popular alternative to traditional gold purchases [19][20] Market Impact - The gold tax has increased the cost of purchasing gold, with investment gold priced at 940 yuan per gram and jewelry gold at 1056 yuan per gram in Shui Bei market [4][6] - Business volume has dropped dramatically, with some merchants reporting transaction volumes falling to less than half of previous levels [6][9] - The supply of raw gold materials has been disrupted, leading to some merchants facing inventory shortages and considering temporary closures [9][10] Consumer Behavior - Consumers are increasingly opting for cash transactions to avoid the gold tax, with some merchants offering discounts for cash payments [15][16] - The trend of buying gold bars from banks and then customizing them with local artisans has gained traction, allowing consumers to save significantly on costs [19][20] - This shift in purchasing behavior has also led to increased demand for local gold artisans, who are experiencing a surge in orders [20] Legal Considerations - There are legal risks associated with cash transactions that avoid tax regulations, which could lead to accusations of tax evasion or money laundering [24][26][27] - Consumers who purchase gold bars and then have them processed into jewelry may also face tax obligations if the items are sold or treated as sales [28]