3 6 Ke·2025-11-10 01:26Core Insights - The popularity of Chinese mobile games in overseas markets remains strong, with major companies relying on classic sequels to maintain their positions, while smaller developers are breaking through in niche segments with innovative gameplay [1] Group 1: Evergreen Games - In October, 23 mobile games made it to the "Evergreen List," with a total estimated overseas revenue of approximately $332 million, equivalent to about 2.363 billion yuan [7] - The top three games on the "Evergreen List" are "Gossip Harbor," "Genshin Impact," and "PUBG MOBILE," with estimated revenues of $56.71 million (approximately 404 million yuan), $40.65 million (approximately 290 million yuan), and $32.31 million (approximately 230 million yuan) respectively [7][8] - The number of games on the "Evergreen List" decreased by 2 compared to the end of Q3, while the "Potential Evergreen List" saw an increase of 3 games, totaling 18 [1] Group 2: Potential Evergreen Games - The "Potential Evergreen List" includes 18 games, with Century Games having the highest representation with 3 titles, while Tencent and miHoYo each have 2 [8] - "Whiteout Survival" from Century Games led the estimated revenue for October at $81.93 million (approximately 584 million yuan), surpassing "Gossip Harbor" [9] - Other notable games on the "Potential Evergreen List" include "Top Heroes," "Dark War: Survival," and "Honkai: Star Rail," each exceeding $20 million in estimated revenue [9] Group 3: Industry Trends - Chinese game developers are increasingly showcasing maturity and stability in their globalization efforts, focusing on innovative gameplay and content expression [10] - The industry is adopting more diverse commercialization strategies, including refined operations and localized marketing approaches [10]