3 6 Ke·2025-11-10 01:37Core Insights - Apple is planning to enhance Siri with Google's Gemini model, which will cost the company $1 billion per year, to support the long-awaited personalized Siri feature [3][10] - The Gemini model has 1.2 trillion parameters, significantly larger than Apple's in-house model with 150 billion parameters, indicating a strategic shift from "build" to "buy" for immediate improvements [3][10] - Apple's AI team has faced significant turnover, impacting its ability to develop its own AI solutions, leading to reliance on external models like Gemini [8][10] Group 1: Apple's AI Strategy - Apple has struggled with its own AI product, Apple Intelligence, which has not delivered satisfactory results since its launch over a year ago [5][6] - The departure of key personnel from Apple's AI team has left the department in a precarious state, hindering its development capabilities [8][10] - The introduction of Gemini is seen as a necessary measure to quickly enhance Siri's capabilities amid internal challenges [10] Group 2: Gemini Model Advantages - Gemini is recognized for its writing capabilities, which are particularly valuable for average users who may not have strong writing skills [13][15] - The model's multilingual support is among the best in the market, making it suitable for Apple's global operations [17] - The cost of $1 billion per year for Gemini is viewed as a worthwhile investment given its alignment with consumer market needs and global reach [17]