Xin Jing Bao·2025-11-10 01:52Core Viewpoint - China Everbright Bank Beijing Branch actively implements the "finance for the people" concept, integrating financial services into the needs of citizens, particularly in areas such as pension finance, consumer rights protection, and special scenario services, thereby fulfilling its social responsibility in the new era [1] Group 1: Pension Financial Services - The bank is building a comprehensive pension financial service ecosystem to cater to the diverse needs of the aging population, aiming to ensure every elderly person enjoys a happy retirement [2] - As of the end of September, the bank has issued 116,000 third-generation social security cards, with 97,000 new cards issued this year; the scale of corporate annuities reached 66.5 billion yuan, an increase of 6.9 billion yuan since the beginning of the year; and 127,000 personal pension accounts have been opened with a total deposit of 23 million yuan [2] - The bank has established the first "Pension Financial Service Center" in January 2025, marking a new phase of professional and refined pension financial services [3] Group 2: Consumer Rights Protection - The bank prioritizes financial consumer rights protection, establishing a comprehensive protection system that includes mechanism construction, dispute resolution, financial education, and digital empowerment [4] - A full-process consumer rights protection management system has been developed, incorporating eleven specific systems to ensure consumer rights are embedded in all business and service processes [4] - The bank promotes financial knowledge education through the "Sunshine Consumer Protection" brand, targeting key groups such as new citizens, youth, the elderly, and rural residents [4] Group 3: Community Engagement and Service - The bank organizes community activities to enhance financial education and provide practical assistance, demonstrating its commitment to social responsibility [7] - During extreme weather events, the bank has shown proactive support for the public, such as forming an emergency service team to assist migrant workers with banking needs during heavy rainfall [7] - The bank's initiatives reflect its dedication to "finance for the people," providing robust financial support for the happiness of urban residents [7]