一汽奥迪原“老将”李凤刚出任北京现代总经理

Core Viewpoint - Hyundai Motor has appointed Li Fenggang, former Executive Vice President of FAW Audi, as the General Manager of Beijing Hyundai, aiming to enhance brand building and localization operations in China [1][5]. Group 1: Management Changes - Li Fenggang will oversee the production, sales, and planning of Beijing Hyundai, marking a significant step in the company's development strategy in China [1]. - Li Fenggang has over 22 years of experience in the Chinese automotive industry, with a strong background in technology and management, aligning with Beijing Hyundai's transformation strategy of "In China, For China, Towards the World" [4][8]. Group 2: Strategic Goals - Beijing Hyundai aims to achieve a sales target of 500,000 units over the next five years, with plans to launch 20 new products, including 7 fuel vehicles and 13 electric vehicles [3]. - The company is shifting from merely introducing mature international products to developing products that better meet the Chinese market's needs through increased investment and open product and technology platforms [3][6]. Group 3: Investment and Market Position - By the end of 2024, Hyundai's shareholders plan to invest 8 billion yuan in Beijing Hyundai for a comprehensive transformation [6]. - Hyundai's global sales target is set at 5.55 million units by 2030, with 8% (approximately 444,000 units) expected from the Chinese market, where electric vehicles are projected to account for 60% of sales [6][7]. Group 4: Product Development and Localization - Future vehicles from Beijing Hyundai will utilize advanced economic and high-end platforms, with a focus on enhancing local R&D capabilities and AI development [8]. - The company is collaborating with leading domestic ICT technology firms to advance the implementation of smart electric vehicles [8].