Core Viewpoint - Eight Horses Tea Industry (06980.HK) has faced a significant decline in stock price and performance after its IPO on October 28, 2025, despite being recognized as a leading player in the high-end Chinese tea market [2][3][10]. Company Performance - The company experienced a 49% drop in stock price from a peak of 115 HKD per share on October 30 to 58.50 HKD on November 7, 2025 [2][10]. - For the first half of 2025, Eight Horses reported a revenue of 1.06 billion CNY, a decrease of 4.20% year-on-year, and a net profit of 120 million CNY, down 17.81% year-on-year [11]. - The company's advertising expenses from 2022 to mid-2025 totaled 875 million CNY, with a significant portion allocated to marketing efforts [11][12]. Market Position - Eight Horses Tea is recognized as the top seller in the high-end tea market in China, holding the first position in sales revenue for Oolong and black tea as of 2024 [5][11]. - Despite being the market leader, the company's market share in the high-end tea segment is only 1.7%, indicating a highly competitive environment [11]. Franchise and Store Expansion - As of October 12, 2025, Eight Horses operated 3,716 offline stores, with 93.70% being franchise stores [12]. - The number of franchisees has shown a decline, with a net decrease of 24 franchisees in the first half of 2025, contrasting with previous years' growth [12]. IPO Journey - The company took 13 years to complete its IPO journey, initially attempting to list on the Shenzhen Stock Exchange before finally listing on the Hong Kong Stock Exchange [6][7]. - The IPO raised 450 million HKD at an initial price of 50 HKD per share, but the stock's performance has been disappointing post-listing [7][10].
八马茶业港股遇冷股价六连跌 中期净利降18%加盟扩张放缓