Core Viewpoint - Goldman Sachs initiates a "Buy" rating for Weilong Delicious (09985) after a 30% price correction since April, indicating a favorable risk-reward profile at current valuations [1] Group 1: Sales and Growth Channels - Discount stores are identified as the fastest-growing channel, expected to contribute 25-30% to annual sales, with a long-term target of 30-35% [1] - The operating profit margin of the discount store channel is comparable to the overall company level, indicating stable trends despite intense competition [1] - Rapid expansion of discount store partnerships with well-known brands like Weilong is anticipated to provide significant growth opportunities through innovative product placements [1] Group 2: Marketing and Financial Projections - The company expects higher sales, general, and administrative expense ratios in the second half of the year due to increased online and offline marketing efforts, particularly for its key growth categories, konjac and seaweed [1] - A planned investment aims to enhance brand equity and market share [1] - The management has reaffirmed an annual sales target of approximately RMB 100 million and is actively seeking partners in other Southeast Asian countries, noting progress in product listings at major retailers like 7-11 and Lotus's [1]
港股异动 | 卫龙美味(09985)涨超5% 渠道扩张或为公司带来可观增长机会 海外布局取得进展