欧莱雅全勤全力八赴进博，全心全新共赢未来

Core Insights - The 8th China International Import Expo (CIIE) opened in Shanghai on November 5, with L'Oréal showcasing its presence for the eighth consecutive year, featuring three major exhibition areas: consumer goods, French pavilion, and innovation incubation zone [2] Group 1: L'Oréal's Strategic Importance in China - L'Oréal's CEO emphasized that the CIIE is more than an annual event; it is a significant global platform that aligns with the company's vision for development and innovation, highlighting China's critical role in L'Oréal's global strategy as its second-largest market and a key source of innovation [3] - The year marks the 20th anniversary of L'Oréal's R&D center in China, which has been pivotal in driving insights, digital innovation, and a vibrant innovation ecosystem [3] Group 2: Key Announcements and Collaborations - L'Oréal launched its first sociological book titled "The Way of Beauty - Decoding the Essence of Beauty," which discusses the multifaceted value of beauty in economic and social development, noting that one job at L'Oréal in China can create 20 additional jobs in related fields, significantly higher than the national average [5] - The company initiated the "New Age Beauty China Action" in collaboration with various partners, including the Shanghai Consumer Rights Protection Foundation and Fudan University, to promote research and discussions on beauty for the aging population [5] - L'Oréal announced a partnership with Fudan University Huashan Hospital to establish a skin science laboratory aimed at advancing scientific research and technology transfer in dermatology [6] Group 3: Innovation and Future Trends - During the innovation incubation zone, L'Oréal revealed 19 winning companies from the North Asia BIG BANG beauty technology co-creation program, fostering discussions on cross-industry opportunities and future trends in beauty and technology [6] - The company collaborated with Xinhua News Information Center to launch the "Way of Beauty - CIIE 'Seek Beauty'" activity, promoting engagement and storytelling around the expo [7]