3 6 Ke·2025-11-10 03:31Core Viewpoint - The home furnishing industry is undergoing a significant transformation characterized by a stark performance divide among companies, with increasing market competition and revenue pressures across various segments [1][2]. Revenue Decline - In Q3 2025, all segments of the home furnishing industry faced revenue declines, including custom furniture, soft furniture, and building materials [2]. - Notable revenue figures include: - Oppein Home: 13.214 billion, down 4.79% - ZBOM Home: 3.074 billion, down 16.36% - Sofia: 7.008 billion, down 8.46% [3][5]. Performance Metrics - Key performance metrics for various companies in Q3 include: - Oppein Home: Revenue 13.214 billion, Net Profit 1.835 billion, both down - ZBOM Home: Revenue 3.074 billion, Net Profit 0.173 billion, both down - Rabbit Baby: Revenue 6.319 billion, down 2.25%, Net Profit 0.635 billion, up 29.02% [3][5][6]. Market Trends - The home furnishing market is shifting towards higher quality-price ratios, personalized designs, and comprehensive space solutions, demanding enhanced product development and service capabilities from companies [9]. - Leading companies are adopting a "one-stop" model and utilizing AI design tools to improve customer engagement and sales conversion rates [9][10]. Channel Structure Adjustment - The online channel has evolved into a core platform for brand promotion, lead generation, and precise marketing, with some stores incorporating live streaming to enhance customer interaction [10]. - Consumer expectations for product quality, environmental sustainability, and personalization are rising, influencing company strategies [10]. International Expansion - Many home furnishing companies are increasingly looking to international markets for growth, transitioning from light asset trials to heavy asset investments [11]. - Companies like Gold Medal Home and ZBOM Home are expanding their overseas presence, establishing subsidiaries and local production bases to reduce costs [11][12][14]. Strategic Adjustments - Companies capable of "going global" are encouraged to adjust their market strategies, focusing on precise, specialized, and targeted market development [14].