靠诈骗广告，Meta一年赚了160亿美元

Core Insights - Meta's internal documents reveal that approximately 10% of its revenue in 2024, amounting to $16 billion (about 116 billion RMB), will come from fraudulent and prohibited advertisements, highlighting significant regulatory gaps in its advertising business [1][2] - The scale of fraudulent advertisements is staggering, with Meta platforms pushing around 15 billion fraudulent ads daily, exposing billions of users to scams related to investment schemes, online gambling, and illegal medical products [3][5] - Meta's internal strategy appears to tolerate the existence of these ads, as the company has set a high threshold for banning advertisers, only acting when fraud likelihood exceeds 95%, while opting to increase ad costs for those deemed risky but not banned [5][6] Revenue from Fraudulent Ads - Fraudulent ads have become a significant revenue source for Meta, with the $16 billion in revenue from these ads being comparable to a Fortune 500 company's earnings [2] - Meta's internal estimates suggest that about 10.1% of global revenue will come from "violating ads," with the company balancing revenue stability against compliance costs [6][7] - The compliance team is restricted from taking actions that would reduce revenue by more than 0.15%, equating to a loss of approximately $135 million every six months [7] Regulatory Scrutiny - Meta's practices are under investigation by global regulatory bodies, including the SEC and the UK's FCA, due to the significant role its platforms play in facilitating scams [9] - Despite claims of actively addressing fraudulent ads, internal documents indicate that Meta plans to gradually reduce the revenue share from these ads without immediate overhaul to avoid impacting financial forecasts [10][11] User Impact - Users are facing real consequences from Meta's tolerance of fraudulent ads, with numerous cases of scams resulting in financial losses [13][14] - An internal review acknowledged that Meta ignored or mishandled 96% of user fraud reports in 2023, with a goal to reduce this to 75%, still leaving a significant number of reports unaddressed [16] - The ease of placing fraudulent ads on Meta compared to other platforms like Google raises concerns about the effectiveness of its ad review system [16]