锚定“感动”核心，索尼以技术拓展沉浸式娱乐新边界

Core Insights - Sony showcased its immersive experience project "Insectopia" at the China International Import Expo, emphasizing its commitment to redefining entertainment through technology and local collaboration [1][2][14] - The company introduced a next-generation tactile controller prototype that enhances user interaction by simulating various physical sensations, marking a significant advancement in tactile feedback technology [5][6] Technological Advancements - "Insectopia" features a 10-meter wide and 1.5-meter tall LED screen, creating a micro-natural environment that engages multiple senses, allowing users to experience the sensation of insect movements [2][3] - The tactile controller can simulate impacts and weight changes, providing realistic feedback in XR and LBE scenarios, enhancing user immersion [5][6] Business Strategy - Sony's entertainment business accounts for 60% of its revenue, with a focus on LBE as a key application area for its tactile feedback technology, aligning with its overall business strategy [6][8] - The company is exploring diverse applications for its tactile technology, including collaborations with cultural institutions and potential uses in healthcare and sports training [8][10] Local Collaboration - Sony emphasizes local R&D and partnerships in China, focusing on LBE development, content creation support, and sensor technology for mobility [11][13] - The company aims to foster an open ecosystem that empowers local creators, enhancing the creative possibilities and user experiences through technology integration [13][14] Future Outlook - Sony's mission is to "touch the world with the power of creativity and technology," and it plans to continue evolving its tactile feedback technology for various industries, including entertainment, culture, and healthcare [14] - The company views the Import Expo as a platform for learning and collaboration, aiming to build a competitive creative entertainment ecosystem in partnership with local enterprises [14]