上线运行6个月 “消费查”小程序已收录近20万线下无理由退货商家

Core Points - The "Consumer Check" platform, developed by the China Consumers Association with support from the State Administration for Market Regulation, was launched for trial operation on May 7, 2025, allowing consumers to query offline merchants that support unconditional returns [1] - The platform covers nearly 200,000 merchants across 31 provinces, autonomous regions, and municipalities in China, with product categories including home appliances, clothing, and building materials, offering return periods ranging from 7 days to 1 year [1] Summary by Categories Platform Features - "Consumer Check" is a WeChat mini-program that does not require registration for use, enabling multi-dimensional intelligent queries and precise filtering of offline merchants [1] - The platform integrates navigation, one-click merchant calling, and merchant evaluation functions, providing a full-service process for consumers from inquiry to feedback [1] Impact on Merchants - The platform serves as an intangible "golden signboard" for merchants, enhancing customer acquisition without additional advertising costs [1] - It allows merchants to benefit from increased traffic and visibility, thereby improving their market presence [1] Consumer Experience - "Consumer Check" promotes transparency in information queries and standardizes service commitments, which reduces the likelihood of consumer disputes and enhances the overall shopping experience [1]