Core Insights - Tmall's AI "Smart Benefit Engine" has significantly improved operational efficiency for tens of thousands of merchants during this year's Double 11 shopping festival, leading to new growth opportunities [1][3] - The AI engine has driven a conversion rate increase of 81% from AI-generated red envelopes, with a 41% growth in the number of users placing orders [1][3] - The AI technology is not just a tool for efficiency but is directly contributing to brand growth by enhancing customer conversion rates, particularly among new and price-sensitive customers [3] Group 1 - Tmall invested 50 billion yuan in consumer vouchers and utilized the AI "Smart Benefit Engine" for decision-making on limited-time discounts [1] - The AI engine has been adopted by tens of thousands of brands across various industries, including apparel, beauty, 3C, home appliances, sports, food, and pet products [3] - The AI-driven approach has led to a significant increase in transaction volume, with some brands reporting over 80 million yuan in sales attributed to the AI engine [3] Group 2 - Tmall has implemented AI to intelligently organize its 2 billion product catalog, resulting in a 25% increase in purchasing efficiency through improved matching of products and consumers [4] - The AI integration covers nearly all aspects of brand management on Tmall, from operational analysis to audience engagement, saving merchants hundreds of billions in costs [4] - Brands utilizing AI are experiencing incremental growth and capturing the benefits of this technological advancement [4]
AI智惠引擎为经营提效 天猫双11驱动品牌下单用户数增长41%
Ge Long Hui·2025-11-10 06:00