Group 1 - The closure of the Guangzhou location of the brand "Shangshangqian" will leave only one operational store in Shanghai, marking a significant reduction in its presence [1] - The brand was initially popular, with long wait times for customers, but has faced declining performance in recent years [1] - The association with celebrity Xu Zhian has diminished, as he has gradually distanced himself from the brand since 2019 [1] Group 2 - The restaurant industry, particularly in the hot pot segment, attracts many celebrities due to its low entry barriers and high standardization [2] - Successful restaurant operations require strong management and quality service, which many celebrity-backed ventures struggle to maintain [2] - Many celebrity restaurants do not have the celebrity involved in daily operations, leading to potential operational challenges [2]
全国将仅剩一家门店 薛之谦创办的火锅品牌再收缩
Bei Jing Shang Bao·2025-11-10 05:58