从进博会看消费｜多类健康食品“首秀”，激战“一老一小”市场

Core Insights - The 8th China International Import Expo (CIIE) took place from November 5 to 10, 2023, in Shanghai, focusing on global cooperation and showcasing cutting-edge technologies, green solutions, and consumer innovations, with participation from 4,108 foreign enterprises across 155 countries and regions [1][3] - The exhibition featured seven major sectors, including food products, service trade, medical devices and healthcare, automotive and smart travel, technology equipment, consumer goods, and innovation incubation, with a total exhibition area exceeding 430,000 square meters, marking a new record in scale [1] Group 1: Food and Beverage Sector Highlights - Bright Dairy participated as an exhibitor, purchaser, and service provider, showcasing its "THE SMART CHAIN Global Food Integrated Distribution Platform" in the dairy hall, covering over 60 overseas enterprises from 30 countries and regions, with a total exhibition area of 3,096 square meters [4] - Nestlé displayed products from 12 countries, focusing on pet care and health science, with notable products including allergy-friendly cat food and specialized nutrition for children and seniors [7][8] - Danone highlighted over 130 innovative products, particularly those targeting the aging population, such as the "Danone Probiotic" series and cancer-specific nutrition products [8] Group 2: Dairy Industry Innovations - Fonterra showcased local innovations and emphasized its "New Zealand Certified Grass-Fed" label, introducing various products tailored to the Chinese market, including new cheese flavors [13] - Miaokelando launched its first domestically produced mozzarella cheese, marking a significant breakthrough in China's cheese industry, which has traditionally relied on imports [14][16] Group 3: Health and Nutrition Trends - The health food sector is gaining traction, with companies like COFCO showcasing health-oriented products, reflecting the growing consumer demand for nutritious options amid rising health concerns in China [17][19] - Amway introduced a new powder product aimed at addressing nutritional imbalances in daily diets, aligning with the "Healthy China 2030" initiative [19]