2 1 Shi Ji Jing Ji Bao Dao·2025-11-10 06:37Core Viewpoint - The insurance market is undergoing a significant structural transformation, with dividend insurance emerging as a key focus due to the prolonged low interest rate environment, making it a preferred choice for both insurance companies and customers [1][2][3]. Market Trends - The acceptance of dividend insurance has notably increased in recent years, driven by declining market interest rates, with the 2024 premium income for dividend life insurance projected at 765.874 billion, reflecting a year-on-year growth of 4.12% [1][2]. - The shift towards dividend insurance has become a consensus in the industry, as it offers guaranteed returns and potential growth, making it an essential choice for customers [2][3]. Product Mechanism - Dividend insurance combines guaranteed benefits with the potential for shared dividends, providing coverage for various risks such as survival, death, and disability [4][5]. - The sources of dividends include "interest spread," "mortality spread," and "expense spread," with interest spread being the primary contributor to dividend surplus [5]. Investment Strategy - The investment capability of insurance companies is crucial for the competitiveness of dividend insurance. Companies like Ping An Life are enhancing their investment strategies to achieve competitive returns while supporting the real economy [6]. - Ping An Life employs a unique "three warehouse" investment strategy to balance short, medium, and long-term investment goals, which helps maintain a favorable dividend level [6]. Regulatory Impact - New regulations regarding dividend insurance are reshaping the market landscape, encouraging companies to adjust their business strategies and increase their focus on dividend insurance [7][8]. - The implementation of these regulations aims to promote sustainable development in the industry, favoring companies with strong operational stability and investment capabilities [8]. Consumer Guidance - Consumers are advised to conduct self-assessments before purchasing dividend insurance, ensuring their needs align with the product's characteristics and understanding the long-term commitment required [7]. - The new regulations also emphasize the importance of transparency in dividend distribution, guiding consumers to make informed decisions based on the historical performance and stability of insurance companies [7][8].