「抖音生活火锅季」今日开启！跟着大张伟吃出不一样的沸腾！

Group 1 - The core idea of the article revolves around the "Douyin Life Hot Pot Season" campaign, which aims to bring warmth and joy to consumers during the winter by promoting hot pot dining experiences across various cities in China [3][11]. - The campaign features a celebrity spokesperson, Da Zhangwei, who invites users to participate in the hot pot festivities and share their experiences on Douyin [3][11]. - The event runs from November 7 to December 21, offering various promotions such as significant discounts, special gifts, and a chance to win prizes through user participation [3][11][9]. Group 2 - The "Continue Hot Pot" competition encourages users to share their favorite hot pot moments on Douyin, with the opportunity to win rewards based on engagement metrics [5][9]. - Users can participate by posting content with specific hashtags and tagging the official Douyin Life Service account, enhancing community interaction [5][7]. - The campaign includes a variety of city-specific hot pot events, allowing participants to explore unique local flavors and experiences [13]. Group 3 - The campaign promotes a "Hot Pot Coupon Package" that offers daily limited-time discounts, enhancing the affordability of hot pot dining [11][13]. - Various promotional activities are planned, including celebrity interactions and special events in multiple cities, creating a festive atmosphere around hot pot dining [11][13]. - The initiative aims to foster social connections and enjoyment through shared dining experiences, emphasizing the cultural significance of hot pot in winter gatherings [3][13].