北京又跑出潮玩黑马，冲击8个亿

Core Viewpoint - The company, formerly known as Quantum Song, has rebranded to HERE Qimeng Island Group and is fully committing to the trendy toy market, indicating a strategic shift from its original online education focus [1][2]. Group 1: Company Strategy - HERE Qimeng Island Group's current market value is approximately 2 billion RMB, and it plans to focus entirely on trendy toys after acquiring the Shenzhen-based company Letsvan [2]. - The management has signed agreements to sell its original online learning business, allowing the company to concentrate on its main business of trendy toys [2]. - The company aims to develop a strong portfolio of IPs, including WAKUKU, ZIYULI, and SIINONO, to enhance its market presence [2][7]. Group 2: Product Development - The WAKUKU brand is gaining popularity, with expectations to become the next big hit in the trendy toy market [3]. - The success of WAKUKU is attributed to its unique product design and high-quality standards, utilizing clothing materials for toy production [5]. - The company has created a matrix of 11 proprietary IPs and 4 licensed IPs, managing over 40 blind box product lines and 30 plush card products [7]. Group 3: Financial Performance - In the second quarter of 2025, the trendy toy business is projected to generate revenue of 65.78 million RMB, with WAKUKU contributing 60% of this revenue [9]. - The company anticipates a revenue of 7.5 to 8 billion RMB from its trendy toy business in the fiscal year 2026 [11]. Group 4: Marketing and User Engagement - The company emphasizes the importance of user engagement, viewing customers as part of its brand ecosystem [12]. - WAKUKU's visibility has significantly increased due to celebrity endorsements, leading to a 6200% surge in search volume on platforms like Taobao [10]. - The company plans to enhance its IP development through original investments, licensing collaborations, and cross-industry partnerships [13]. Group 5: Retail Expansion - As of October, HERE Qimeng Island's offline sales network covers over 10,000 terminals, with plans to open 3 to 5 self-operated stores by the end of December [16]. - The company aims to provide a unique user experience in its stores, differentiating itself from other toy brands by combining artistry and trendiness [17]. Group 6: Competitive Landscape - The trendy toy industry is highly competitive, with the company focusing on the integration of entertainment and scene penetration as key strategies for brand expansion [18]. - The company is exploring a business model that combines trendy toys with fashion, aiming to elevate the brand's cultural significance [19].