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IDC:联想平板Q3中国市场份额跃升至第四位

Core Insights - The Chinese tablet market saw a shipment volume of 8.49 million units in Q3 2025, representing a year-on-year growth of 10.9% [1] - Lenovo's tablet market share increased from 6.8% in Q3 2024 to 10.5% in Q3 2025, making it the fourth largest player in the market [1][2] - The top three players, Huawei, Apple, and Xiaomi, experienced a decline in market share compared to the previous year [1][2] Market Share Analysis - Huawei: 32.1% (down from 36.8%, a decrease of 4.6%) [2] - Apple: 24.2% (down from 26.2%, a decrease of 2.1%) [2] - Xiaomi: 10.7% (down from 11.3%, a decrease of 0.6%) [2] - Lenovo: 10.5% (up from 6.8%, an increase of 3.6%) [2] - Other brands: 14.4% (up from 11.5%, an increase of 2.8%) [2] Performance in Consumer and Commercial Markets - Lenovo's Y700 series led the small-size segment under 10 inches due to its performance advantages and gaming capabilities [2] - New products like the Xiaoxin Tablet 12.1 and Xiaoxin Pro GT enhanced Lenovo's mainstream product lineup [2] - In the commercial sector, Lenovo maintained stable shipment growth by focusing on education and large enterprise clients [2] Global Market Performance - Lenovo's global tablet shipments grew by 23% year-on-year, reclaiming the third position in the global market with a 9.1% market share [3][4] - The global tablet market saw a total shipment of 40.04 million units in Q3 2025, reflecting a 5.1% year-on-year growth [4] - Lenovo also led the Chromebook segment with a 54.6% year-on-year growth rate [3] Future Outlook - The growth rate of the Chinese tablet market is expected to slow down towards the end of the year due to the diminishing effects of the "national subsidy" policy and tightening regulations in some provinces [3] - Despite this, the ongoing improvements in hardware performance, application scenarios, and software ecosystems are anticipated to inject growth potential into the market [3]