专访拜耳作物科学胡梦影：农业插上科技翅膀 中国市场潜力无限

Core Insights - Bayer Crop Science is leveraging the China International Import Expo (CIIE) as a significant platform to showcase innovations and deepen local collaborations, presenting 7 "China premieres" and 8 "CIIE premieres" this year [1][2] - The company emphasizes the importance of agricultural technology in addressing challenges posed by climate change and soil issues, driving the industry towards innovation and sustainable development [1][7] - Bayer sees substantial market potential in China's agricultural sector, particularly in the biotechnology corn seed market, which is expected to further unlock value and opportunities [2][5] Company Strategy - Bayer has established a comprehensive supply chain in China, including a production supply center in Hangzhou and an innovation center in Danyang, to support localized and customized agricultural needs [3] - The Hangzhou supply center, with an investment exceeding 300 million RMB, is set to enhance the distribution of Bayer's innovative agricultural products across China and Asia [3] - Bayer's joint venture, Zhongzhong International Seed Co., has invested significantly in local corn seed research and development, with an average annual R&D investment of nearly 15% of sales over the past 20 years [3] Market Environment - The Chinese government is actively improving the business environment for foreign enterprises, as evidenced by recent engagements between Bayer's global leadership and Chinese agricultural authorities [4] - The new Seed Law implemented in 2022 aims to strengthen variety rights protection, which is expected to foster innovation in the seed industry [4] - Bayer anticipates further enhancements in intellectual property protection within the seed sector, which will support the overall innovation ecosystem [4] Technological Innovation - Bayer is utilizing AI and computational modeling to accelerate the development of crop protection products, significantly shortening the R&D cycle [6] - The company plans to introduce ten major innovative products over the next decade, focusing on increasing yields while promoting environmental sustainability [6][8] - The integration of digital technologies in agriculture is expected to meet the growing demand for specialized and customized solutions from farmers [8] Industry Challenges and Opportunities - The agricultural sector faces dual pressures of ensuring food security and achieving sustainable development, presenting both challenges and opportunities for innovation [7][8] - The demand for high-quality, safe agricultural products is rising, prompting a shift towards efficient, low-toxicity crop protection solutions [8] - Bayer aims to support farmers in enhancing their resilience and productivity through innovative products and local partnerships, aligning with the vision of promoting regenerative agriculture [8]