对话挪威海产局中国总监毕思明：中国有望成为挪威海产第一大市场

Core Insights - The China International Import Expo (CIIE) serves as a significant platform for Norwegian seafood companies to expand their public and government relations, as well as to explore macro-level cooperation opportunities [1] - China has rapidly become the third-largest market for Norwegian seafood exports, a significant increase from its previous position as the tenth-largest market in 2020 [1][2] - The growth of Norwegian seafood exports to China is primarily driven by salmon, with a projected continued increase in the Chinese salmon market [2] Group 1: Market Growth - In the first three quarters of this year, Norwegian seafood exports to China grew by 42%, with salmon being the largest contributor [2] - From January to September 2025, Norway exported 69,376 tons of salmon to China, generating 6.19 billion Norwegian Krone, representing year-on-year increases of 112.1% and 66.5% respectively [2] - Norway's market share of fresh whole salmon in China increased from 43% last year to 65% this year, making China the fifth-largest market for Norwegian salmon globally [2] Group 2: Emerging Products - The Arctic sweet shrimp from Norway has seen rapid growth in the Chinese market, with market share rising to 27% as of August this year [3] - In the first three quarters of 2025, Norway exported 7,482 tons of Arctic sweet shrimp to China, with an export value of nearly 400 million Norwegian Krone, reflecting year-on-year growth of 484% and 560% respectively [3] Group 3: Sales Channels and Strategies - The Norwegian Seafood Council is leveraging e-commerce and new retail channels to reach a broader consumer base in China, with online sales channels identified as the fastest-growing segment [4] - The Council's autumn promotional activities included collaborations with delivery platforms like Meituan and Taobao, marking a pilot initiative to explore new retail channels [5] - The expected export value of Norwegian seafood to China is projected to exceed 12.5 billion Norwegian Krone this year, with a planned 70% increase in market budget for the next year [5] Group 4: Future Collaboration - There is significant potential for cooperation between China and Norway in sustainable seafood and aquaculture, with numerous successful past collaborations [5] - Both countries have complementary roles in the seafood industry, with Norway needing China and vice versa, creating opportunities for mutual cooperation [5]