Core Insights - Bayer Crop Science is leveraging the China International Import Expo (CIIE) as a significant platform to showcase innovations and deepen local collaborations, presenting 7 "China debuts" and 8 "CIIE debuts" this year [1][2] - The company sees great potential in China's agricultural market, particularly in the biotechnology corn seed sector, which is expected to further unlock market value and opportunities [1][2] Group 1: Innovation and Product Development - Bayer is committed to enhancing agricultural productivity through innovation, addressing challenges such as soil issues and pest outbreaks driven by climate change [1][7] - The company has established a supply chain in China, including a production center in Hangzhou and an innovation center in Danyang, to support localized and customized agricultural solutions [3] - Bayer's CropKey initiative utilizes AI and computational modeling to accelerate the development of crop protection products, aiming to introduce ten major innovative products in the next decade [6] Group 2: Market Environment and Policy - The Chinese government is actively improving the business environment for foreign enterprises, which is beneficial for companies like Bayer, as highlighted by recent engagements with agricultural authorities [4] - The implementation of the new Seed Law in 2022 has strengthened variety rights protection, fostering a more conducive environment for seed industry innovation [4][5] - Bayer anticipates further enhancements in intellectual property protection within the seed sector, which is crucial for industry growth and innovation [4] Group 3: Challenges and Opportunities - The agricultural sector in China faces the dual challenge of ensuring food security while pursuing sustainable development, which presents both risks and opportunities for innovation [7][8] - There is a growing demand from farmers for specialized and customized solutions, alongside increasing consumer expectations for the quality and safety of agricultural products [8] - Bayer aims to support the cultivation of new agricultural productivity through product innovation and local partnerships, focusing on enhancing farmers' resilience and profitability [8]
专访拜耳作物科学胡梦影:农业插上科技翅膀,中国市场潜力无限