Group 1 - The Hong Kong government is supporting local enterprises in brand development through various funding programs, including a HKD 1.43 billion injection into the "BUD Special Fund" to expand support to eight new economies, including Belt and Road countries [1][2] - The publication of the e-book "Hong Kong: New Quality Brand Power" aims to analyze how local businesses can innovate and adapt in the changing global market, providing valuable insights for future growth [1] - The rapid growth of e-commerce and changing consumer habits have made digital platforms crucial for enhancing brand influence, prompting the government to promote digital transformation among local businesses [1] Group 2 - Hong Kong is actively integrating into the Greater Bay Area development, encouraging local enterprises to leverage the region's consumer market and talent resources to enhance brand recognition [2] - Over the next three years, Hong Kong will host the "Hong Kong Goodies Festival" in mainland China and Southeast Asia to provide a platform for local businesses to showcase and promote their brands [2] - The government will continue to collaborate with the industry to deepen brand development and promote diversification through policies, resource allocation, and talent cultivation [2]
丘应桦：港府积极推动本地企业数码转型 协助香港品牌走向世界
Zhi Tong Cai Jing·2025-11-10 08:10