IFLYTEK(SZ:002230) Xin Lang Cai Jing·2025-11-10 08:32Core Insights - The event "iFLY Global Influencer China Tour" organized by iFLY Marketing aims to explore innovative global marketing strategies for Chinese brands through AI and influencer marketing [1][2] - The initiative highlights the importance of localized content creation and effective storytelling in the global market, emphasizing the role of influencers as key connectors between products and audiences [5][12] Group 1: Event Overview - The "iFLY Global Influencer China Tour" spans seven days and covers 1200 kilometers, featuring six influencers with a combined following of over 12 million [1] - The event serves as a platform for influencers to experience iFLY's AI innovations and engage in discussions about global marketing strategies [2] Group 2: Company Strategy - iFLY has accelerated its global expansion through an "AI hardware + ecosystem" strategy, with overseas AI hardware sales increasing over threefold in the first half of 2025 [4] - The iFLY Open Platform has made 872 AI products available, attracting over 961.6 million developers and covering more than 4.26 billion devices [4] Group 3: Influencer Marketing - Influencer marketing is a core component of iFLY's strategy, with the launch of the iFLYTalent platform addressing challenges in influencer marketing efficiency and tracking [9] - The platform has over 500 exclusive influencers and a resource pool of millions, facilitating effective connections between brands and global influencers [9] Group 4: Insights from Influencers - Influencers emphasize the need for localized content creation to effectively communicate brand values and engage global audiences [5][10] - The combination of AI and influencer marketing is seen as a way to enhance creativity in content creation and energize global marketing strategies for Chinese brands [10][12]