别再信豪宅保值了？

Core Viewpoint - The luxury real estate market in China is experiencing significant price declines, challenging the long-held belief that luxury properties are immune to market fluctuations [3][22][23] Group 1: Market Trends - Recent transactions indicate that luxury properties are being sold at steep discounts, with examples showing reductions of up to 75% from previous listing prices [2][6] - In 2024, only 1,497 units of second-hand luxury homes priced over 30 million yuan were sold in 30 major cities, a stark contrast to the 65% increase in new luxury home sales [6][10] - The trend of declining prices is not limited to first-tier cities but is also spreading to second and third-tier cities, with some properties experiencing drops of over 70% [8][9] Group 2: Factors Influencing Price Declines - An oversupply of new luxury homes is drawing potential buyers away from the second-hand market, leading to decreased demand for older properties [10][12] - Economic downturns have made wealthy individuals more cautious with their spending, impacting the luxury real estate market [13][14] - The previous speculative nature of luxury home prices has diminished, with current buyers being more discerning and focused on actual value rather than inflated prices [14][15] Group 3: Changing Perceptions of Luxury Real Estate - Luxury properties, once seen as a stable asset, are now viewed as potential liabilities, with reports indicating that they may no longer serve as effective wealth preservation tools [17][22] - The belief that real estate will always appreciate in value has been challenged, as many now recognize that properties can depreciate and become financial burdens [20][23] - The market is expected to further differentiate between genuinely scarce luxury properties and those that are merely overbuilt, with the latter likely to struggle in terms of value retention [22][24]