CYTS(SH:600138) Mei Ri Jing Ji Xin Wen·2025-11-10 08:36Core Viewpoint - The company has developed its own online sales platform for travel agencies, scenic spots, and hotels, while also collaborating with online travel agencies (OTAs) to expand product sales channels [1] Group 1: Online Business Strategy - The company operates an independent online sales platform for its travel agency, scenic spots, and hotel businesses [1] - Collaboration with OTAs is utilized to broaden product sales channels [1] Group 2: Cultural and Artistic Initiatives - The Wuzhen Scenic Area has successfully hosted the Wuzhen Theatre Festival for twelve consecutive years since its inception in 2013, establishing it as an internationally influential theatre brand [1] - The company has launched various cultural initiatives such as the "Wuzhen International Contemporary Art Invitation Exhibition" and the "Wuzhen International Future Visual Art Project" to enhance its cultural positioning [1] Group 3: Innovative Experiences at Scenic Spots - The Gubei Water Town has leveraged its historical resources, such as the Simatai Great Wall, to create immersive experiences like "Dream Back to Gubei Great Wall Town" [1] - The immersive drama and interactive performances extend from the stage to the streets, enhancing the connection between architecture, scenes, and culture, resulting in positive market feedback [1]