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华帝三夺红点至尊奖,从“制造”到“定义”的飞跃,勾勒未来厨房新图景

Core Insights - Vatti has won two Red Dot Best of the Best awards for its innovative products "Magic Cooking Center 2.0" and "Artist – Light Kitchen Series Sideboards," marking its third consecutive year of recognition in this prestigious international design competition, often referred to as the "Oscar of Design" [1][6] - The awards highlight the rising influence of Chinese brands in the global industrial design arena and underscore the strength of Chinese design innovation [1][5] Group 1: Product Innovation - "Magic Cooking Center 2.0" emphasizes "hidden aesthetics," focusing on how kitchens can integrate into daily life beyond just cooking, featuring a hidden lift design that enhances operational space and visual purity [5][6] - The product incorporates smart cooking and self-cleaning systems, utilizing AI technology to identify ingredients and suggest cooking methods, thus addressing cleaning challenges and enhancing user experience [5][6] - "Artist – Light Kitchen Series Sideboards" blurs the lines between kitchen appliances and furniture, using a modular framework and minimalist aesthetics to seamlessly integrate kitchen appliances into home decor, catering to the diverse needs of Generation Z for social cooking and personalized expression [6][5] Group 2: Market Trends and User Insights - The company has identified significant shifts in consumer preferences, particularly among younger generations who seek higher quality home aesthetics and sustainable living solutions post-pandemic [3][5] - Vatti's design philosophy transforms kitchens from isolated functional areas into open, interactive family spaces, redefining the kitchen's role in modern life as a center for emotional connection and sustainable living [3][6] - The continuous recognition at the Red Dot Awards illustrates Vatti's commitment to forward-thinking insights, innovative research, and a focus on user value, positioning the brand as a leader in defining global design trends and future lifestyles [6][5]