“净护合一”落地生活，看飞利浦进博新品如何重构精细化日常护理

Core Viewpoint - Philips showcased its health technology solutions at the 8th China International Import Expo, emphasizing the "Integrated Care" concept for personal care, which combines effective cleaning with gentle care across oral, skin, and scalp health [1][3]. Group 1: Health Consumption Trends - The health industry is experiencing rapid growth as consumer attitudes shift from "post-treatment" to "daily prevention," with 94% of Chinese consumers considering health management important and 47% of young people frequently purchasing health products [3]. - Common pain points in daily care include concerns about damaging gums during oral cleaning, skin irritation from shaving, and hair damage from high-temperature drying [3]. Group 2: Technological Solutions - Philips introduced several innovative products, including the Sonicare toothbrush, which utilizes 33 years of research in sonic cleaning technology to effectively clean hard-to-reach areas and remove up to 20 times more plaque [4]. - The newly launched Burgundy Diamond AI electric toothbrush features SenseIQ technology that adjusts brushing pressure in real-time, improving gum health by 15 times in six weeks [6]. - The new 9 Series Pro shaver employs innovative technology for a close shave while minimizing skin irritation, achieving a depth of 0.08 mm [6][10]. Group 3: Consumer Engagement and Promotions - The "Youth Ageless Rejuvenation Station" at the expo attracted significant attention, allowing visitors to experience the benefits of Philips' technology firsthand, leading to enthusiastic feedback and immediate purchases [3][10]. - During the expo, Philips offered exclusive discounts and benefits for its products, including up to 85% off on star products during the "Double Eleven" shopping festival, along with membership perks such as extended warranties and personalized health services [8][10]. Group 4: Future Directions - Philips aims to integrate advanced health technology into daily life, supporting the "Healthy China 2030" initiative by focusing on professional products, technology, and services [11].