Philips(US:PHG) Xin Jing Bao·2025-11-10 08:48Core Insights - Philips showcased its "Integrated Care" concept at the 8th China International Import Expo, emphasizing health technology solutions for oral, skin, and scalp care [2][3] - The company introduced several new products, including the Burgundy Diamond AI electric toothbrush and the new Series 9 Pro shaver, while offering promotional discounts during the "Double Eleven" shopping festival [2][8] Industry Trends - The health management perspective in China is shifting from "post-treatment" to "daily prevention," leading to rapid growth in the health industry [3] - 94% of Chinese consumers consider health management important, with 47% of young people frequently purchasing health products and services [3] Product Innovations - Philips Sonicare toothbrush utilizes 33 years of sonic cleaning technology, effectively removing up to 20 times more plaque and providing a gentle cleaning experience [4][6] - The Burgundy Diamond AI electric toothbrush features SenseIQ technology, which adjusts brushing pressure in real-time, improving gum health by 15 times in six weeks [6] - The Series 9 Pro shaver employs innovative technology for a close shave while minimizing skin irritation, and the new electric hair removal device is designed for both men and women [6][8] Consumer Engagement - The "Integrated Care" experience zone at the expo attracted significant attention, with visitors actively participating in hands-on demonstrations of the products [3][8] - Consumers expressed satisfaction with the products, leading to immediate inquiries about purchasing options during the expo [8] Strategic Vision - Philips aims to integrate advanced health technology into daily life, supporting the "Healthy China 2030" initiative through its professional products and services [9]