伊利奶酪新品亮相进博会 本土企业全方位布局高端乳制品

Core Insights - The event "2025 China Dairy Quality Creation Conference" hosted by Yili at the China International Import Expo (CIIE) showcases the company's commitment to quality and global collaboration in the dairy industry [1] - Yili is focusing on domestic production of butter, cream, and cheese, which were previously dominated by foreign brands, indicating a shift in the competitive landscape of the dairy market [1] - The company is expanding its product offerings in the B2B sector, particularly in the food service industry, as part of its strategy to capture new market opportunities [1] Group 1 - Yili's exhibition at CIIE attracted global partners and media, emphasizing its vision of building a "global health ecosystem" through collaboration [1] - The event featured a tiered design that symbolized Yili's ambition to transition from catching up to surpassing competitors in the dairy sector [1] - The focus on butter, cream, and cheese reflects a strategic pivot towards domestic alternatives, with competition extending beyond retail to the food service market [1] Group 2 - Yili's Pro Global Selection Cream has gained attention for its quality, made from 100% fresh milk and sourced from New Zealand, catering to the growing trend of home baking [2] - The cream's user-friendly design and versatility make it suitable for various culinary applications, enhancing its appeal in the B2B market [2] - Yili's cheese brand, Muken, has successfully entered over 20 international markets and has received accolades for its quality, reinforcing its position in the premium dairy segment [3] Group 3 - Muken butter's production capacity has doubled to 42,000 tons annually, making it the largest butter factory on New Zealand's West Coast and a key player in the overseas production of Chinese dairy products [3] - The brand aims to meet the sophisticated demands of the Chinese market by offering high-quality, nutritious products that align with consumer preferences for health and culinary excellence [3] - Yili plans to continue developing its "rare grass-fed + professional dairy" product line to enhance the baking experience for Chinese consumers [3]