雀巢全勤全力八赴进博,链接全球创新与中国市场
NestleNestle(US:NSRGY) Jing Ji Wang·2025-11-10 09:31

Core Insights - The 8th China International Import Expo (CIIE) has attracted global attention, showcasing the evolution of foreign enterprises' strategies in China since its inception in 2018 [1][3] - Nestlé has participated in all eight editions of the expo, presenting over 100 selected products from 12 countries, emphasizing its commitment to innovation and shared value creation in the Chinese market [3][4] Company Strategy - Nestlé views the CIIE as a platform to demonstrate its global innovation capabilities and product diversity while deepening its strategic roots in China [3][4] - The company recognizes China as its second-largest market, identifying growth opportunities in emerging trends such as the pet economy, aging population, and health demand upgrades [3][4] Product Offerings - Nestlé's infant nutrition segment showcased tailored solutions for Chinese infants, including the ultra-advanced formula milk and the first global rice cereal series from the Gerber brand [4][6] - The dairy section featured products designed for various age groups, including a student milk powder with enhanced DHA and ARA for cognitive development and a senior milk powder aimed at boosting immunity [4][6] Innovation and Trends - The imported water section introduced new products from iconic brands, including flavored sparkling water and non-alcoholic cocktail-flavored beverages, catering to health-conscious consumers [5] - The pet care segment highlighted products that address common pet health issues, such as allergy relief and digestive health, reflecting the rapid growth of the pet economy [5][6] Health and Nutrition - Nestlé Health Science presented a range of products targeting different health needs, including pediatric allergy solutions and adult nutrition management, emphasizing personalized nutrition [6] - The company's commitment to "creating shared value" was evident throughout the expo, focusing on healthier dietary choices, sustainable agricultural practices, and supply chain improvements [6]