中国韩妆市场复苏，爱茉莉太平洋打出“科技牌”

Core Insights - The eighth China International Import Expo has become a platform for beauty brands to showcase their scientific advancements in skin care, moving beyond mere product displays to highlight core research and patented technologies [1][4] - Amorepacific aims to leverage its 40 years of skin science research to create products that resonate with Chinese consumers, focusing on safety, efficacy, and technological innovation [4][10] Group 1: Market Trends - Chinese consumers are shifting their focus from basic skincare needs to ingredient safety, efficacy validation, and technological content [4][12] - The Chinese skincare market is projected to exceed 400 billion yuan by 2025, with a significant growth rate in efficacy-based skincare products at an annual increase of 13.9% [13] Group 2: Brand Strategy - Amorepacific's AESTURA brand, known for its scientific approach to sensitive skin, is entering the Chinese market with a focus on effective solutions for skin barrier issues [10][11] - The brand's flagship product, "Daily Moisturizing Barrier Repair Cream," utilizes patented technology to enhance skin barrier function, reflecting a commitment to scientific research and product safety [11][12] Group 3: Competitive Positioning - AESTURA's pricing strategy positions its main products between 100-200 yuan, making it competitive against local brands in the sensitive skin segment [13][17] - The brand's entry into China is part of Amorepacific's broader strategy to transition from traditional herbal skincare to more functional and scientifically-backed products [17]