科技创新赋能高质量发展|从“进博首秀”到“本土量产”

Core Insights - The article highlights the successful introduction of new products by Kao Corporation at the China International Import Expo, showcasing their commitment to local market adaptation and innovation [1][2] Group 1: Product Innovation - Kao introduced a fresh flower preservation solution that significantly extends the lifespan of flowers by inhibiting cell aging and maintaining water flow, addressing common issues like wilting and odor [1] - The company showcased its localized product line, including 23 different color variants of the foam hair dye "Lijie," tailored specifically for Chinese consumers, reflecting a shift from imported to locally produced goods [1] Group 2: Market Strategy - Kao has participated in the Import Expo for eight consecutive years, evolving from primarily showcasing imported products to featuring locally produced innovations [1] - The company plans to continue leveraging the Import Expo as a platform for ongoing local innovation and to better understand Chinese consumer needs, as stated by the chairman of Kao (China) [2]