董明珠回应格力跨界做冰箱遭质疑

Core Viewpoint - Gree's decision to enter the refrigerator market is driven by a commitment to quality and innovation, as emphasized by its CEO Dong Mingzhu, who highlights the company's investment in fully automated manufacturing processes [2] Group 1: Company Strategy - Gree aims to differentiate its refrigerator products by developing a fully automated factory, which is designed entirely in-house to ensure advanced quality control [2] - The company is willing to invest more in production costs to guarantee the quality of its products across various categories, including air conditioners, refrigerators, and washing machines [2] Group 2: Market Response - There is skepticism among consumers regarding Gree's move into the refrigerator market, which Dong Mingzhu addresses by stating that simply following market trends would not lead to the creation of high-quality products [2]