Core Insights - The sinking market is identified as a key driver for the growth of China's automotive consumption, with lower-tier cities showing significant sales growth compared to first-tier cities [2][3] - The retail sales of automotive products in China reached 3.6 trillion yuan from January to September, reflecting only a slight increase of 0.6% year-on-year, which is notably lower than the overall retail sales growth [2] - The automotive manufacturing industry's profit margin stands at 4.5%, significantly below the average of 6% for downstream industries, indicating ongoing profitability challenges [2] Market Dynamics - Sales growth in lower-tier cities is substantial, with five-tier cities experiencing a year-on-year increase of 14.6%, nearly three times that of first-tier cities, while third and fourth-tier cities grew by 8.15% and 10.65% respectively [2] - Fuel vehicles hold less than 50% market share in third-tier cities and below, indicating a large unmet demand [2] Industry Challenges - The automotive sales system in China faces significant inefficiencies, with manufacturers and dealers under immense operational pressure, leading to a "three losses" situation for manufacturers, dealers, and consumers [3] - Over 70% of secondary dealers face challenges such as unstable vehicle supply and difficulty in customer acquisition, while nearly 60% struggle with thin profits and inventory backlog [5] Strategic Initiatives - Long-term strategies proposed include activating county and rural markets to create new growth areas in lower-tier markets, shifting from zero-sum competition to symbiotic growth [3] - The launch of the new retail platform, Jiuche GO, aims to optimize the automotive distribution ecosystem by linking demand, enhancing the ecosystem, and leveraging digital intelligence [3][4] Platform Development - Jiuche GO has established a vast third-party delivery network with over 5,800 local regulatory personnel covering more than 17,000 4S stores, facilitating access to previously unreachable markets [4] - The platform has registered 52,300 merchants and operates in over 400 cities and 2,300 counties, addressing the channel gaps in the end markets [4] Digital Transformation - Jiuche GO's dual-channel strategy combines online trading with offline county-level franchises to drive the digital transformation of the automotive supply chain ecosystem [7] - The platform provides comprehensive digital support to secondary dealers, including stable vehicle supply, precise lead generation, and inventory collaboration, significantly reducing operational costs and risks [6] Performance Metrics - As of November 2025, Jiuche GO has facilitated over one million vehicle transactions and served more than 50,000 dealers, showcasing its impact on the automotive retail landscape [7]
长久股份薄薪潼：下沉市场是驱动中国汽车消费的关键引擎