地中海食材进入家庭厨房：西班牙橄榄上线本来生活平台

Core Insights - The "Olive: Spain's Superfood" promotion project has launched a winter-themed sales event in collaboration with the fresh e-commerce platform "Benlai Life," offering a 20% discount on selected Spanish olive products from November 10 to December 9, 2025 [2] - The promotion aims to meet the winter demand for nutritious and flavorful ingredients, further promoting Mediterranean dietary culture in Chinese households [2][11] Group 1: Promotion Details - The promotion includes various Spanish olive products, such as pitted olives, anchovy-flavored olives, and spicy stuffed olives, catering to the preferences of Chinese consumers [9] - Limited-time flash sales will be available from November 10 to 12, with prices starting as low as 11.1 yuan [2] - Consumers can conveniently purchase products through the "Benlai Life" app or WeChat mini-program [9] Group 2: Product Characteristics - Spanish olives are recognized as a "superfood" globally, sourced from traditional olive-growing regions in Spain, retaining their unique flavor and texture through standardized processing and sealed brining [6] - The olives are versatile, suitable for various cooking styles, including Chinese, Japanese, and Western cuisines, enhancing dishes with their natural flavor [7] Group 3: Market Trends - There is a growing focus among Chinese consumers on the quality and source of ingredients, with Spanish olives becoming a staple in urban households due to their natural cultivation and minimal processing [11] - The promotion not only increases the market presence of Spanish olives in China's fresh e-commerce sector but also injects new inspiration and vitality into the winter dining market [11] Group 4: Cultural Significance - In Spain, olives represent more than just an ingredient; they embody a lifestyle of sharing, communication, and celebration, often featured in family dinners and festive gatherings [13] - Choosing Spanish olives allows consumers to experience a relaxed and enjoyable Mediterranean dining culture [13] Group 5: Future Initiatives - The promotion is funded by the Spanish Institute for Foreign Trade (ICEX) and the Spanish Olive Industry Association (INTERACEITUNA), aiming to educate Chinese consumers and professionals about the nutritional benefits of olives [15] - Future activities will include online promotions through social media platforms and offline events such as cooking competitions and restaurant promotions to comprehensively market Spanish olives in China [15]