2 1 Shi Ji Jing Ji Bao Dao·2025-11-10 10:12Core Viewpoint - The gold and jewelry market in Shenzhen's Shui Bei is undergoing significant changes due to rising gold prices and new tax policies, leading to increased procurement costs and market adjustments [1][4]. Tax Policy Impact - The new tax policy, effective November 1, distinguishes between "investment" and "non-investment" uses of gold, reducing the tax input deduction for non-investment gold purchases from 13% to 6%, resulting in a 7% increase in costs for gold merchants [1][4]. - Following the announcement, gold prices in the Shui Bei market increased significantly, with a reported price of 976 CNY per gram on November 6, compared to a domestic gold price range of 910-919 CNY per gram [4]. Market Reactions - Initial reactions in the market included confusion and a follow-the-leader pricing strategy, with some merchants raising prices by 60-70 CNY per gram [2][3]. - Retail foot traffic has decreased, with some consumers opting to give cash instead of purchasing gold for weddings, indicating a shift in consumer behavior due to rising prices [3]. Supply Chain Adjustments - The gold market is shifting towards a "settlement by material" model to mitigate the impact of the new tax policy, allowing transactions to be settled using raw gold without tax implications [6]. - Gold suppliers are currently hesitant to sell due to uncertainty in pricing and tax implications, leading to a temporary halt in sales [7]. Industry Dynamics - The impact of the new tax policy is felt differently across the supply chain, with retail facing immediate challenges while production and wholesale sectors are slower to react due to the cyclical nature of gold production [7][8]. - Producers are closely monitoring changes in purchasing behavior from downstream clients and adjusting their strategies accordingly, with some clients shifting their purchasing preferences in response to increased costs [8].