YILI(SH:600887) Zhong Jin Zai Xian·2025-11-10 10:20Core Insights - The "2025 Cloud Tour of Yili: Global Quality Traceability" event was officially launched at the 8th China International Import Expo, featuring a documentary premiere [1] - The event aims to showcase Yili's global supply chain and the world-class quality of Chinese dairy products through immersive visits across multiple countries [3][10] Group 1: Event Overview - The "2025 Cloud Tour of Yili" will collaborate with four media and communication organizations across China, Thailand, Indonesia, and New Zealand to explore Yili's global industry chain [3] - The first stop of the event is in Inner Mongolia, where 55,000 acres of alfalfa provide quality feed for 30,000 dairy cows, supported by Yili's "Smart Grass Cloud" system for digital management [5][6] Group 2: International Engagement - The New Zealand segment of the tour highlights partnerships with local farmers, showcasing how Yili's collaboration ensures high-quality dairy products for global markets [7] - In Thailand, the tour will visit Yili's factory and local markets, emphasizing the quality of Cremo ice cream, which has won the Thai FDA Quality Award for six consecutive years [8][10] - The Indonesian segment features a popular local influencer leading consumers through community interactions and showcasing the rapid growth of Joyday ice cream in Southeast Asia [9][10] Group 3: Communication Strategy - The "Cloud Tour of Yili" will utilize various media formats, including live broadcasts and documentaries, to present a transparent view of Yili's global supply chain [10] - The series of documentaries will be available on multiple platforms, inviting global consumers to join the quality traceability journey [10]